All three are 5 alcohol by volume and contain zero sugar. Molson Coors is also the parent company to Vizzy hard seltzer.īoston Beer stock has dropped 33.3% for the year to date. Mountain Dew is launching a new line of alcoholic beverages dubbed Hard Mtn Dew that comes in different flavors. Boston Beer Company also makes Truly Hard Seltzer, and I guess it couldn’t just rest on the laurels of its spiked-seltzer success. PepsiCo Inc (PEP.O) is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola Co (KO.N) launched its first alcoholic drink in the. You can thank and/or blame Boston Beer Company and PepsiCo for this forthcoming concoction. Batten down the hatches and gird your livers accordingly. Furthermore, Buffalo Wild Wings has created a new Dew-inspired cocktail especially for summer the Legendary Long Island. Hard Mountain Dew excuse me, HARD MTN DEW is coming in 2022. has partnered with Molson Coors Beverage Co.įor Topo Chico Hard Seltzer. Story continues below The new exclusive flavor combines the taste of original Mountain Dew with notes of blackberry, citrus, and ginger. However, other companies in the hard seltzer business say the category is a growing one with continued potential.Īlso: Molson Coors is dropping 11 ‘economy’ brands including Keystone Ice and High Life Lightīeverage giants that normally specialize in soft drinks, have been dipping into the alcoholic beverage space as hard seltzer and other wine, spirit and cocktail alternatives gain popularity. In fairness, some of that had already changed this spring when Mountain Dew launched a hard version in select states, but the results were underwhelming. See: Has the hard seltzer boom gone flat? Boston Beer stock plunges as expected Truly sales don’t materialize As such, it’s not new for Mountain Dew to be consumed with alcohol, but it still seems to have been somewhat of a neglected beverage in the world of booze. As of February 2022, fans of Mountain Dew are able to purchase the highly anticipated beverage - and are curious to know where they can buy the boozy soft drink. Boozy Mountain Dew is coming in 3 flavors CNN Business Markets DOW 35,282.72 0.67 S&P 500 4,537.41 0.64 NASDAQ 14,050.11 0.55 Fear & Greed Index Latest Market News Bollywood film. Hard Mtn Dew Baja Blast will be released in certain states as part of a variety pack including the Original, Black. PepsiCo recently announced the sale of the Tropicana, Naked and other juice brands in a $3.3 billion deal.īoston Beer reported earnings in late July that sent shares down 18%, with executives admitting that they had “overestimated the growth of the hard seltzer category.” ON AUGUST 10, 2021, it was announced that the creators of Mountain Dew would be creating an alcoholic version of the drink. The beverage will have a 5 ABV, 100 calories, zero sugar, and zero caffeine. PepsiCo is known for its namesake cola, Aquafina bottled water and Kevita sparkling probiotic and kombucha drinks. Boston Beer brands include Sam Adams beer, Truly hard seltzer and Twisted Tea hard iced tea.
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